When a company has the luxury of owning the rights to two of the industry's hottest franchises (read that, not the hottest but two of the hottest) you try a little thing called Aggressive Marketing. Aggressive Marketing is a wonderfully terrible thing. It has spawned the likes of
Halo branded Mountain Dew, don't kid yourself it was terrible. It makes rotating ads for summer movies a consideration in the map design process (Sup,
Rainbox Six Vegas?) and it adds a logo to expensive electronics in hopes of catching the hardcore of guard.
In the market for a Zune? Microsoft has revealed that a limited edition
Gears of War 2 Zune bundle will begin shipping on November 7 for $280. The laser-etched "Crimson Omen" plastered 120GB media player comes pre-loaded with 244 pieces of
Gears of War media - the soundtrack, concept art, behind-the-scenes videos and other content you've probably already seen here at X3F for free.
Meet the zune of war.. GOW branding., Posted 10-01-2008 at 04:00 PM.
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